GREBE Industry Advisory Group (IAG) contributes towards dissemination of GREBE outputs and learnings among their wider networks, including at local, regional and national policy level where possible.
The second annual meeting was organized at LUKE, Metla-talo Joensuu on Wednesday 26th of April 2017. Finnish GREBE project partners updated the IAG on the project developments and outcomes over the last year, introduced the GREBE Renewable Business Portal (Robert Prinz, LUKE) and its contribution to the business mentoring through the Entrepreneurship Enabler Scheme (Lasse Okkonen, Karelia UAS).
The group discussion was interesting and highlighted the importance of marketing & sales skills in companies and SME´s. The discussion also included the planned online/virtual course preparation and video production of Finnish technology & renewable energy cases showing the entire chain from the raw material to the end-use. The IAG provided valuable insights for the GREBE activities on support scheme, business calculations, entrepreneur enabler scheme and demonstration cases and mentioned the importance of National languages in dissemination material such as in videos or other selected material.
IAG also discussed on how to link and work together with other activities, projects and support and how GREBE activities can most effectively be implemented, based on their own experience of working in or supporting the renewable energy. The IAG in Finland includes representatives from the renewable energy SMEs, research and education, business development companies, regional authority and agricultural producers and forest owners union.
Small and medium-size enterprises (SMEs) and micro-scale enterprises (new and established) have a key role to play in generating new employment in peripheral regions. However, from knowledge of local markets it is clear that only small numbers of SMEs are consistent in generating new employment opportunities i.e. they are successful growth enterprises. SMEs that are most successful are those that successfully deployed growth strategies to optimize their business activities.
The growth strategy guideline reviews successful business growth strategies for SMEs and micro-scale enterprises in the NPA regions and analyses how these can be adapted for application to the RE sector. Business growth strategies based on new RE and energy storage technologies are identified by a case-based approach. Successful strategies allowing for business growth in current or new domestic or international market areas are available for replication across the NPA area facilitating economic growth and improved market access of new RE solutions.
The guideline report introduces firstly the contexts of business growth and main types of growth strategies. Secondly, it provides a baseline of business growth issues, preconditions of growth and support needs, basing on a transnational survey for 70 business enterprises in the NPA region. Thirdly, it provides examples of the growth strategies in renewable energy and energy storage sectors. Finally, conclusions provide more generic guidelines for the business growth strategies in the sector.
The guideline report is available for download on the GREBE website here